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Top 4 tips for Executive Briefing Centre design

Most global organizations (both Indian and multinational) create special meetings where their senior executives can meet and confer. Given the importance of these interactions and their impact on the organization, technologies that enable crystal clear audio and video communication are a pre-requisite in these rooms. Most executive briefing centers are built to accommodate about 10 to 15 participants, but in some cases, this can go up to 20 to 30 seats for larger organizations.

Acoustic and lighting performance are two critical aspects of the design of such rooms. Lighting should be well dispersed with uniform lighting performance across the room area. The acoustic treatment of walls and ceilings is also critical to ensure audio clarity, especially during conferencing applications.

Actis suggests the following design application in these rooms:

1. High-quality local presentation display: A presentation system consisting of a high-resolution, high-brightness projector (on a retractable ceiling mount) and a large optical projection screen are our recommendations for an executive briefing room. This guarantees great visibility of content for all the participants (even older ones) and also ensures that the display can be brought out only when it is needed.

2. Convenient presentation sharing capability: Most executives prefer presenting from their own devices, either because they are more comfortable with them or for data confidentiality reasons. Therefore we suggest the use of wireless/BYOD presentation systems supplemented by high-quality cable cubbies with retractable cable systems. This means that presenters have multiple connectivity options and that the cables for this are visible only when they need to be. Support for a wide range of resolutions is also important, and can be enabled via matrix switchers and by using a high-resolution display (up to 4K is now available).

3. High-definition video collaboration: As a video is becoming more pervasive across the enterprise, senior executives can reach out to others via video almost anywhere. Good design of the video collaboration system is necessary to make conversations easy and natural for participants. The camera placement is especially important along with the seating arrangements for participants with respect to the screen.

4. Extremely simple and intuitive controls: While GUI based touch-controls are very popular and powerful, one important design consideration is that people may not use this room very often. This means that an overly powerful tablet-based interface can become confusing at some point during a meeting. Redundant controls via buttons at the table are good fallback options for the participants to switch to, and helps achieve smoother transitions between presenters.

Executive Briefing Centre-TCS

For more information on how your Executive Briefing Centre can be more effective, contact Actis at 022-30808080 or write to

(Image Credit: Transocean India)