Cloud Video Conferencing is increasingly becoming the preferred choice by enterprises as their communication solution. The benefits harnessed go beyond cost-effectiveness. Cloud-based video conferencing provides enterprises effortless collaboration with partners, clients, customers, and even internal stakeholders, making communication agile.

Browser-based WebRTC (Web Real-Time Communication) technology is on a similar growth trajectory. Recent reports suggest that by 2019, more than 6 billion devices would be integrated with the promising WebRTC technology. Cloud video conferencing with WebRTC aims to eliminate skepticism that is associated in involving communication with external video participants. WebRTC provides a minimal fuss interface with no plugins, and no installations and downloads. Just a link-based interface that works with popular browsers such as Google Chrome and Mozilla Firefox.

This creates a huge opportunity for a myriad of applications and creates new avenues for B2B and B2C communications. Let’s explore how Cloud VC and WebRTC can impact external collaboration initiatives in enterprises.

Free from devices and platform dependence

Compared to current solutions is relatively easy to program and can empower billions of browser-based devices. This creates huge potential for enterprises to scale their communication solutions with ease. WebRTC provides a unified interfacing solution for operating and ecosystems such as iOS, Android, Chrome OS, Firefox OS, and Opera.

Superior video and voice quality

Cloud-based video conferencing with WebRTC can create lucrative and exciting collaboration opportunities in customer service, customer communications, governance, sales, and tech support to name a few. With increasing bandwidth speeds, poor quality associated with older solutions would be eliminated.

Free and unrestricted usage

WebRTC is an open project and is democratized. Movements like OpenWebRTC are aiming to make this technology open-source, allowing developers to freely and creatively deploy native WebRTC applications. The technology is gaining stellar momentum in this communication-intensive era.

Secure video and voice communication

While there are growing concerns about security in both cloud and WebRTC, current development phases are geared towards reinforced multi-layer security checks. Recent technologies such as DTLS (Datagram Transport Layer Security) & SRTP (Secure Real-Time Protocol) are adding new dimensions towards making these solutions increasingly secure.

Fits seamlessly with VoIP and UC solutions

WebRTC can seamlessly integrate virtually with all enterprise communication solutions. Interestingly, numerous existing UC, VoIP, and IP Telephony providers are showing a great affinity towards leveraging an existing platform to avoid development costs and to focus more enhancing user interface.

Cloud video conferencing leveraged with WebRTC is geared towards revolutionizing real-time communications and making it increasingly accessible not only to businesses but also in day-to-day personal communication applications. Here’s to an increasingly global and unified communication of the future!

AV Solutions, Audio Visual Consultants at Actis Technologies India