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Today’s marketplace is globalizing at a rapid pace. This improvement in globalization is prompting businesses to adopt new communication technologies. After all, communication between stakeholders is what propels business growth.

Keeping this in mind, video conference technology is increasing rapidly in popularity. In fact, recent reports from a reputed research agency show that the video conferencing market will grow over 7% percent by 2023, equaling almost $4.5 billion.

However, in what direction is the industry going now and how are organizations utilizing video conferencing solutions? Our blog shares the top five trends that are shaping the video conferencing segment and their product offerings.

1 A shift towards cloud video conferencing solutions:

Cloud-based video conferencing offers many benefits to enterprises. These video conferencing solutions are more affordable, allowing organisations to consolidate their data and security needs in one cloud technology. Using cloud video solutions also gives organizations added flexibility. Instead of your own organization’s IT department handling the integration of new hardware, cloud solution providers typically handle this integration, minimizing dependencies on the IT department. To add to this the IT-AV gap is also shrinking.

2. Growth in bring your own device (BYOD) policies

More and more companies are embracing BYOD policies and cloud video conferencing solutions are thriving on the new device policy. The new-age BYOD policies and cloud-based video conferencing solutions work well together, allowing employees the flexibility and mobility to work and collaborate on devices they desire.

3. Video conferencing will Unified Communication

Video conferencing solutions have given a vast majority of organizations new, more efficient ways to collaborate. Whether your team is in the same office or working across the globe, video conferencing allows fast and effective face-to-face interaction, which will reduce miscommunications and errors on projects. Beyond the team collaboration, video conferencing solutions also allows organizations to communicate with clients on a more personable level. Any organization knows, the more face time with current and prospective clients, the better.

4. Focus on Mobile video conferencing solutions

Mobile organizations are relevant organizations. Video conferencing solutions provide businesses with the mobility and flexibility needed to stay viable in today’s marketplace. These solutions can be downloaded as apps on smartphones, tablets, and other smart devices, allowing employees to have a face-to-face interaction with coworkers and clients virtually anywhere. Also, having a mobile video conferencing solution conveys a ‘mobile-first’ ideology to both existing and prospective clients. A mobile-first strategy is imperative to the sustained success of your organization.

5. A shift towards hosted video conferencing

With the mobility of video conferencing on the rise, hosted video is becoming commonplace. By hosting video conferences, small organizations can help close the gap with larger corporations. As more organizations begin to host video conferences, those who hesitate will fall behind their competitors.

Video conferencing solutions are growing in popularity among organizations of all sizes. It’s important for organizations to stay updated on the latest trends shaping the video conferencing solutions market. Cloud-based solutions are soaring in popularity and for good reason. Additionally, utilizing video conferencing solutions as collaboration tools is an industry trend, along with BYOD policies, and hosted video conferences. By staying up to date on the latest video-conferencing trends, you’re ensuring your organization doesn’t fall behind the competitors.

For more information on world-class video conferencing solutions in India, Contact Actis at 022-30808080 or at

(Content and image courtesy:,