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Today’s technology trends are evolving at a rapid pace. To add to this, the improvement in globalisation is prompting businesses to experiment with new communication technologies. After all, communication between stakeholders is what propels business growth.

The landscape of communication modes is changing dramatically as we continue to advance in the world of technology. Here are our top 4 trends that will influence meeting and communication technologies in the near future.

Live Social Media Integration

Social media channels are targeting large events and communication opportunities with a focus on video and live streaming. Popular services such as Facebook Live, Periscope, and YouTube Live are gaining mass popularity. This trend for live streaming is steadily on an upward trajectory. They are a great and cost-effective way to connect and communicate to show the value of your product offering in real-time.

Cloud-based Video Conferencing

If you haven’t taken a note of the pattern yet, video technology is going to remain and grow as a huge player in communication. Another big trend will be the transition to a cloud-based video conferencing software to connect existing conference rooms across multiple locations without requiring additional equipment or labor operations. Video Streaming capabilities are essential, and if it isn’t available to your client via their phone you are out of date.

Hologram Technology

A hologram is a photographic recording of a light field, rather than of an image formed by a lens, and it is used to display a fully three-dimensional image of the photographed subject. This futuristic-looking technology will make its presence felt in Keynote Speaker Presentations, especially when the presenter cannot make it in person. Hologram technology is also ideal for conferences to display products that are not easily transportable or to show intricacies of a product with 3D capabilities.

Drones or Unmanned Aerial Vehicles (UAV)

A relatively new technology that creates quality footage for events on a small budget. Drones allow you to create additional communication touchpoints by capturing aerial video and photographs that can be utilized for promotions, site overview videos, live streaming during events, and post-show wrap-up videos.

Virtual Reality

Virtual reality has made its way into the event space in several capacities. Businesses are recognizing that VR can give booth attendees an incredibly immersive and engaging experience on-site at a conference. Virtual or augmented reality can also be used to provide prospective buyers with a realistic demonstration of their products and services. Other opportunities for virtual reality can be at music concerts, town-hall meetings, special events, and even major conference events.

As technology continues to advance, so will their involvement in the way that we communicate. Going forward, we can expect to see ongoing developments in the mobilization and virtualization of communications. Additionally, there will be plenty of new unified communication solutions that will offer end-to-end communications systems to companies of all sizes, thereby bringing enterprise-grade solutions down to the small and mid-size businesses.


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