Digital signage also known as dynamic signage is a form of advertising where multimedia content is pushed to an audience in specific locations. These screens are ideally positioned in outdoor or indoor areas, where the ‘opportunity to see’ is high. Conventionally, digital signage solutions in India were used for informational purposes. However, now it has...Read More
While digital signage is not a new invention, interactive digital signage is an upcoming innovation that is creating new opportunities for businesses. The presence of interactive technologies has taken off over the last few year, especially with augmented or virtual reality. With these technologies, consumers enjoy interactive experiences that attract, entertain, and engage them. Not...Read More
The AV systems deployed in schools and universities today are doing more than just telling the students what they need to know. Educators are using them to encourage students to engage and collaborate, leading to excellent retention of information. Digital signage in educational technology is transcending beyond simply showcasing menus and weekly events. In this...Read More
The Millennial generation of 18-34 year-olds who are digital natives who attracting the attention of brand, advertisers, and political institutions with their buying power and youthful approach. Currently, they represent a huge chunk of the active workforce and are heavy consumers of electronics. Needless to say, they have drifted away from conventional modes of advertising...Read More
Digital signage solutions have helped many businesses give valuable information to employees, guests, customers, and clients. If done right, it informs, engages, and leaves a lasting impression. Videos can run on a loop while text scrolls across the screen giving information that is persuasive. Numerous companies have already replaced digital signage solutions in their business...Read More
Businesses understand the importance of branding in the modern selling environment. The ability to influence buying behaviour at strategic POS outlets is magnanimous. Digital Signage Solutions have to prowess to make brand reinforcement more agile and in-tune with the customer. They work well as an advertising medium, striking an impeccable balance between subtle and “in...Read More
Leyard and Planar, global leaders in visualization, display, and digital signage technology launched the TWA series – a family of high-quality, low power consuming flat panel LED video wall displays at InfoComm 2016. This TWA series joins the company’s extensive range of video walls and display solutions. The Leyard TWA series delivers truly seamless images...Read More
Have you always wanted to hear the sound of underwater whales? Have you always wanted to wonder at an energy-efficient driving simulator? Well, you can do all of this and more at the Queensland University of Technology (QUT). QUT is a public research university located in the urban coastal city of Brisbane, Queensland, Australia. QUT...Read More
The Smithsonian’s National Air and Space Museum has the world’s largest collection of aviation and space artifacts. These encompass all aspects of human flight. The museum is also home of the Center for Earth and Planetary Studies. This museum is involved in the sharing of research about the sun and explains to its 8 million...Read More
Actis is on the move…with Samsung. Actis Technologies has tied up with Samsung India to become their official India-wide distributors for Samsung’s Large Format Displays (LFDs). These are not televisions. Part of Samsung’s Smart Signage range of products, these LFDs represent a leap forward from more traditional methods such as billboards and televisions, offering a...Read More
The Actis Integration and AV Blog is a forum for sharing tips, insights, news, solutions and experiences with people and businesses who are undertaking different types of integration projects in India. It covers topics like Professional AV, lighting, energy management, video collaboration, unified communications, presentations, network AV and environment control.
Over time it will grow into a practical, India-specific, knowledge base to assist CIOs/CTOs, architects, AV and lighting consultants, developers, educational institutions and the hospitality industry to make better choices and get more out of their investments in technology.
