The Millennial generation of 18-34 year-olds who are digital natives who attracting the attention of brand, advertisers, and political institutions with their buying power and youthful approach.
Currently, they represent a huge chunk of the active workforce and are heavy consumers of electronics. Needless to say, they have drifted away from conventional modes of advertising specifically the print medium. So, it makes sense for marketers to adapt with this generation. Our blog discusses key reasons why digital signage is a perfect way to connect with the Millennials.
Digital signage highlights the experience
Digital signage loops in mobile
Research has shown that messages that show up on billboards or other out-of-home advertising help prime mobile interactions much more than television or magazines. It is predicted that DOOH (Digital Out Of Home) media with offer hyper-local connectivity to target audience’s mobile devices. Combined with mobile & wearable technology, digital signage can strengthen relationships.
Digital signage can be personalized
Using a variety of techniques, the content and messaging of a digital signage can be personalized according to the viewer, day, current news, or demographics, making it more appealing a generation that has had its experiences customised right from the start.
Digital signage can be used for social causes
Digital signage networks not only can advertise consumer durables, but can also be used for emergency messaging and something this generation values alot, public awareness. For e.g. a company called Ocean from U.K. leveraged digital signages for awareness of domestic violence victims serving as a great example and making signages a conduit for social impact.
Digital signage is relevant
And finally, because where you go is a matter of personal expression, location-based signage (indoor, outdoor, etc.) ultimately will allow brands to seem more relevant, just by being in those spaces where potential customers physically congregate. Relevance proximity and availability is the biggest tool to attracts Millennials
(Content and image courtesy: www.audiovisual-installations.com and www.digitalsignagefederation.org)
FAQ’s
Millennials are digital natives who engage more with dynamic visuals than static ads. Digital signage with animation, video, and frequent updates captures their attention and feels modern.
By highlighting social causes, sustainability, or brand authenticity, you resonate with what millennials care about. Storytelling and real-time social media feeds help make the content relatable and engaging.
Interactive features like touchscreens, QR codes, and gamified content let millennials engage deeply, not just passively watch. This fosters a two-way connection that feels personal and relevant.
Integrating signage with mobile apps or QR codes lets millennials scan, share, and save content on their phones. This creates a seamless bridge between their screen experience and personal digital life.
Use concise messages, punchy visuals, and a fast rotation of content since millennials have short attention spans. Keep content fresh and fast-moving to maintain interest and drive engagement.