The worldwide pandemic-induced changes in the year 2020 led to several changes in technological communications, including some serious developments in the direction of digital signage trends and applications.
Touchless has taken charge of our lives
Several touchless technology solutions have continued to help businesses adapt to the dynamic demands of COVID-19 across 2020 and…
Conventional clutter of marketing ideas for brand awareness are going the way of the dinosaurs.
So, what differentiated product can boast of the ability to grab peoples’ attention and form effective visual communication?
Video wall technology is generating new ways for those looking at avenues to display information, designs, advertisements, etc. A video wall is…
Digital signage also known as dynamic signage is a form of advertising where multimedia content is pushed to an audience in specific locations. These screens are ideally positioned in outdoor or indoor areas, where the 'opportunity to see’ is high. Conventionally, digital signage solutions in India were used for informational purposes. However, now it has…
Are there differences between Digital Signage media players? Yes, they come in different configurations and sizes. There is a huge variety of players and they differ in price, processing power, outputs, size, and operating systems. To add to this, there are huge differences between the entry-level models, the well-equipped models, and the top end media…
While digital signage is not a new invention, interactive digital signage is an upcoming innovation that is creating new opportunities for businesses. The presence of interactive technologies has taken off over the last few year, especially with augmented or virtual reality.
With these technologies, consumers enjoy interactive experiences that attract, entertain, and engage them. Not only…
The AV systems deployed in schools and universities today are doing more than just telling the students what they need to know. Educators are using them to encourage students to engage and collaborate, leading to excellent retention of information.
Digital signage in educational technology is transcending beyond simply showcasing menus and weekly events. In this blog,…
Numerous recent surveys have found that employees are more productive when they feel connected with their colleagues and the company. The role and demand for well planned internal communication systems in enterprises is evolving. Businesses need to focus on providing multi-channel collaboration tools via email, audio-visual conferencing and digital signage.
While email and conferencing tools have…
The Millennial generation of 18-34 year-olds who are digital natives who attracting the attention of brand, advertisers, and political institutions with their buying power and youthful approach. Currently, they represent a huge chunk of the active workforce and are heavy consumers of electronics. Needless to say, they have drifted away from conventional modes of advertising…
Choosing the right display for business or personal use can be a difficult task. Numerous factors such as environment, setup and duration of use can have a profound impact on the lifecycle of the display. Every application or AV system integration project has its own set of requirement and challenges.
From a retail price-point, consumer TVs…
Digital signage solutions have helped many businesses give valuable information to employees, guests, customers, and clients. If done right, it informs, engages, and leaves a lasting impression. Videos can run on a loop while text scrolls across the screen giving information that is persuasive.
Numerous companies have already replaced digital signage solutions in their business operations…
Businesses understand the importance of branding in the modern selling environment. The ability to influence buying behaviour at strategic POS outlets is magnanimous. Digital Signage Solutions have to prowess to make brand reinforcement more agile and in-tune with the customer.
They work well as an advertising medium, striking an impeccable balance between subtle and “in your…