IFFCO Ltd (Indian Farmers Fertiliser Cooperative Limited) is one of India’s most influential agricultural sector organisations, and plays a key role in our food production through the manufacture and sale of fertilisers. In addition, it is a collection of over 36,000 Indian Cooperatives with diversified business interests ranging from General Insurance to Rural Telecom. Starting in 1967 with 57 member cooperatives, it has grown into one of the largest cooperatives in the world with 5 Plants and 20+ regional offices.
The organisation felt that it needed to upgrade the technology in the meeting facilities at its corporate headquarters in New Delhi, to improve the meeting experiences for both in-person and virtual interactions.
We designed and installed a set of solutions that were difference-makers in a tangible way, improving the experience during in-person, virtual and hybrid meetings. Our team was able to execute this project smoothly despite difficult conditions — due to strong COVID restrictions, very tight timelines and high-humidity caused by the monsoon season.
The scope of the project included the CMD’s Board Room, 3 Committee Rooms, a Conference Room and an Auditorium. In the 30-seater CMD’s BoardRoom, there’s a 110″4K UHD Active LED video wall. The display is powered by a controller to combine PIP/PAP/Single Window/Multi Window possible for better visibility. Two high-end PTZ cameras with 30X optical zoom ensure crystal clear image capture and the Zoom cloud VC platform is also supported. DSPs, HDMI cable cubbies and a confidence monitor were added. A Bose DSP-powered audio system, wireless presentation system and control system improves room usability.
In the 7-seater VC Room, we upgraded the experience by adding a large 75″ Touch-Interactive display. 12-seater Committee Rooms have been upgraded with 100″ flat-screen displays with integrated VC support. Video and audio capture happens via a PTZ camera and a dual wireless microphone array. Wireless presenting support simplifies connectivity. In the 200-seater Auditorium too, there’s a 20ftx7ft 4K Active LED Wall display. The content is managed by a controller to create a combination of PIP/PAP/Single Window/Multi Window. There are two confidence monitors (LED displays) for presentations.
These displays tilt up and rest flush with the ceiling on motorised mounts. Video in the auditorium is captured via three PTZ cameras with 30X zoom capability. There’s a high-end Bose system including speakers, amplifiers and DSPs. Audio is captured with hand-held mics and lavalier microphones. Room equipment is controlled via a control panel or wireless iPad.
Meetings with various stakeholders are an important aspect of collaboration at the headquarters of a large, dispersed organisation like IFFCO. The upgraded meeting rooms considerably enhance the quality of interaction in meetings for their team and enables them to work productively in changing scenarios.
Significant improvements have been brought to various aspects of the experience for meeting participants — the image quality, the audio clarity and the ease-of-use of the technologies in the room. There is also greater flexibility provided to participants with new tools like wireless presenting, cloud VC support and networked AV infrastructure. The result has been smoother and more productive meetings across all the upgraded meeting spaces.