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At the core of almost all businesses activity is the communication technology they adopt in their daily operations. Traditionally, the attention has been around improving email services and VoIP telephones. However, one significant and decisive factor has been the video conferencing system deployed in enterprises.

Video conferencing solutions not only save time, effort and cost of people travelling around for their meetings, but also offer a host of advantages especially to conduct group meetings with all stakeholders. Over the years, video conferencing rooms have been the most viable option to conduct meetings with people separated geographically.

However, the emergence and advancement of cloud technology can deliver video conferencing facilities right in the desktops and devices of employees. This integration of cloud and video conferencing brings exciting possibilities and adds agility to visual communication.

A new era in video conferencing

A cutting edge mode for conferencing which more organizations are embracing by the hour is desktop/laptop video conferencing. All that is required is one video conferencing platform and a webcam to attend or host a meeting.

Video conferencing in the cloud is advancing, evolving and is geared to tackle future communication challenges. They are easy-to-use and the infrastructure of setting up the meeting is the responsibility of the service provider.

Furthermore, meetings can be recorded and a larger number of participants can join the meeting simultaneously. Meetings can also be secured with passcodes and authenticated access.

The cloud advantage in video conferencing

Cloud-based video conferencing platforms come with numerous advantages. One of the most obvious and much talked about benefits of cloud video conferencing is low capital investment required by the business.

A secure, high-speed server network and infrastructure are required to support high volume video content. Usually, the business or the enterprise bears the cost of this infrastructure. However, in a cloud-based solution the backend and heavy-duty infrastructure is maintained by the cloud VC solution provider. All business need is good internet connectivity and devices with a camera and microphone.

With a cloud video conferencing service, scheduling, monitoring and managing the video conference call is easier with a unified platform and interface. Needless to say, as the service provider has the necessary expertise in maintaining the infrastructure, the company pays only for what they use.

Interoperability is also an integral aspect where cloud services lead the charge. The use of common communication protocols, WebRTC, and transcoding allows seamless connection of many systems across different ecosystems. To top it all, the security and reliability of the connection is superior and businesses don’t have to pay a premium price for it.

From a macro-view, cloud-based video conferencing services offer organizations the benefits of VC technology, without the major investment in hardware, infrastructure, and network that is required for enterprise-level deployments. Cloud-based video conferencing servers delivers a new form agility unheard of in the video communication domain.

For more information on deploying cloud video conferencing solutions for your business, contact Actis at 022-30808080 or at

(Content and image courtesy: and