If a picture is worth a thousand words, then a video’s probably worth a million. We explore how enterprises can benefit from building in-house, high-quality video and broadcast capabilities
Video has been playing an important role in enterprise communication and collaboration for over a decade now. The first inroads of video as a tool for creating business impact began with very specific applications, like corporate communications. Reception video segments were used to tell the story of organisations in a compelling way and became a common tool for corporate communication teams. The next stage of evolution for enterprise video probably came with video conferencing, which enriched collaboration and became a standard feature of boardrooms, training rooms and auditoriums.
But with the advancement of video technology and the reductions in cost, this has brought, video is transforming again and on the way to becoming a powerful and ubiquitous tool. Video production and delivery have gone from something used infrequently and usually outsourced — due to high costs — to a priority tool for which businesses increasingly want to develop in-house capability to execute. As networked video, live broadcasting and digital video technologies evolve, organisations are beginning to leverage video for high return applications and build workflows to capture, produce and broadcast high-quality video in-house.
So, what’s new about video?
As enterprise video applications are evolving so are the expectations. Businesses have realised that all video is not the same and that video that stands out with more compelling content or delivery delivers much better outcomes and ROI.
The audience for their video content — be it customers, investors, media or even internal teams — has evolved and therefore expectations are also much higher. No longer is a staid video of a corporate speech sufficient to capture attention, in 2022 their audience expects a more compelling, and well-put-together TV-show-like experience. We also increasingly expect video content to be accessible anywhere and on different types of devices, which makes video networks extremely important.
But perhaps the most important factor driving the new enterprise video movement of all has been live video events, which allow interactivity between multiple “presenters” and with the audience too. Town halls, investor briefings, product launches and media interactions all become simpler to organise and attend with live video.
As businesses decide to use video more with more frequency, however, it soon becomes clear that in-house video production and broadcast capabilities can help save time, effort and costs. It allows business content creators to produce videos that are close to TV studio quality, without employing complicated, expensive hardware and software.
The basics of enterprise video workflows
When it comes to setting up enterprise video studios, it is important to understand that each stage of the “traditional” video production workflow needs to be considered in detail. The enterprise video studio must be equipped to remotely record, produce and distribute close-to studio-quality video at scale.
Capturing high-quality AV content
In the enterprise environment, video and audio need to be captured almost anytime and anywhere. Therefore user-friendly tools to capture high-definition audio and video need to be planned carefully, whether it is in a conference room, a town hall space or even outdoor spaces. Networked video can help allow seamless transfers of the content or allow content capture to be remotely managed and monitored from a remote mini video studio.
Streamlining video content delivery
Getting enterprise video content to the recipient can happen in a variety of ways. Both live streamed and on-demand content delivery are possible, depending on the organisation’s objectives. When video content is used in applications like training, on-demand access improves the benefits to trainees and the organisation.
Powerful tools to edit and publish content
The video post-production process may be the most important stage because this is where content is made compelling. Editing the content captured and enhancing it for high-visual quantity is important for more discerning audiences. A mini-studio with powerful video production tools becomes critical for delivering high-quality output in both live and packaged content.
Enterprise video application areas
Every organisation has a different strategy or goals for its communication and collaboration initiatives. However, enterprise video production and broadcast can benefit a wide variety of enterprise teams and applications.
- Corporate communications
- Tell more powerful, authentic stories that help engage internal and external audiences to create a sense of the mission or aspirations. This can include media and investor briefings, reception videos, corporate videos and CXO conversations.
- Quickly create compelling or educational video content that helps inspire customers with product demos, case studies, virtual events, how-to videos and more.
- Learning initiatives
- High-quality and natural training content can be created quickly and shared widely. This can be used for HR or internal team learning processes like induction, skill-improvement and customer orientation.
- Video provides a great way to engage with prospective recruits and help them get a better sense of your organisation, the workspace and culture. This may include video walkthroughs, team testimonials and more.
In-house enterprise video production and broadcast infrastructure make it easier for each of these teams to create high-quality content with simpler workflows. It also helps simplify the task of managing content with appropriate security levels, so it can be viewed by the right audiences. There are also less complications in live virtual events, which makes them more engaging for their audiences. The outcome for organisations is more content created with less effort in a way that helps achieve business goals smoothly.